The Power of University Field Trips And Experiential Marketing On Community Relations



Al-Abdin, Ahmed ORCID: 0000-0002-5818-5736, Matthews, paul and Green, john
(2022) The Power of University Field Trips And Experiential Marketing On Community Relations. In: Academy of Marketing, 2022-7-5 - 2022-7-7, Huddersfield.

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Item Type: Conference or Workshop Item (Unspecified)
Divisions: Faculty of Humanities and Social Sciences > School of Management
Depositing User: Symplectic Admin
Date Deposited: 04 May 2022 13:59
Last Modified: 18 Jan 2023 21:04
URI: https://livrepository.liverpool.ac.uk/id/eprint/3154246