Azinge, Chukwuemeka
(2021)
Hybrid Strategy Implementation in a Hybrid Youth-Training Organisation: A framework for hybrid strategy implementation based on a case-study of a hybrid youth training organisation in Lagos, Nigeria.
Doctor of Business Administration thesis, University of Liverpool.
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Abstract
Background: A lingering organisational problem among hybrid youth training organisations in Lagos, Nigeria, is the lack of any clear-cut initial competitive strategy that ultimately affects the competitiveness of the organisation. Empirical evidence suggests that sole strategy implementation is less efficient than hybrid strategy implementation due to the dynamic business environment leading to a change in consumer behaviour and expectations. Purpose: To apply Action Research methodology to developing and applying a framework for hybrid competitive strategy implementation in a hybrid youth training organisation hitherto without a competitive strategy. Design/Methodology/Approach: This qualitative action research study will focus on Emedith Consulting Nigeria Limited (ECNL) as the single case-study and will involve Action Learning (AL) collaboration with managers from other hybrid youth training organisations within Lagos, consultants employed at ECNL, as well as semi-structured open-ended interviews with target customers. Findings: The results from this study are a framework for implementing a hybrid competitive strategy in a hybrid youth training organisation, a customer-driven hybrid competitive strategy implementation process for ECNL, and indices by which the efficacy of ECNL training services can be measured. Originality/Value: This study on hybrid competitive strategy implementation in a hybrid youth-training organisation reveals practical conclusions and provides a basis for improved competitiveness through implementation of the identified customer-oriented framework.
| Item Type: | Thesis (Doctor of Business Administration) |
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| Uncontrolled Keywords: | Hybrid competitive strategy, hybrid organisation, competitiveness, youth entrepreneurship training |
| Divisions: | Faculty of Humanities and Social Sciences > School of Management |
| Depositing User: | Symplectic Admin |
| Date Deposited: | 08 Jun 2022 08:04 |
| Last Modified: | 18 Jan 2023 21:00 |
| DOI: | 10.17638/03155716 |
| Supervisors: |
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| URI: | https://livrepository.liverpool.ac.uk/id/eprint/3155716 |
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