Persuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter

Palmieri, Rudi ORCID: 0000-0002-5122-3058, Mercuri, Chiara and Mazzali-Lurati, Sabrina (2022) Persuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter. International Journal of Strategic Communication, 16 (2). pp. 332-355.

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Official URL: http://dx.doi.org/10.1080/1553118x.2021.2008942

Item Type:	Article
Divisions:	Faculty of Humanities and Social Sciences > School of the Arts
Depositing User:	Symplectic Admin
Date Deposited:	06 Jun 2022 08:46
Last Modified:	18 Jan 2023 21:00
DOI:	10.1080/1553118x.2021.2008942
Open Access URL:	https://doi.org/10.1080/1553118X.2021.2008942
Related URLs:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3155825