The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s

Gamble, Jordan ORCID: 0000-0002-8837-8264, Gilmore, Audrey, Mccartan-Quinn, Danielle and Durkan, Paula (2011) The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. The Marketing Review, 11 (3). pp. 227-248.

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Item Type:	Article
Divisions:	Faculty of Humanities and Social Sciences > School of Management
Depositing User:	Symplectic Admin
Date Deposited:	06 Jan 2023 15:23
Last Modified:	06 Jan 2023 15:23
DOI:	10.1362/146934711x589444
Related URLs:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3166900