Troubled times demand heroes: Heroic marketing and marketing heroes

Preece, Chloe, Daskalopoulou, Athanasia ORCID: 0000-0003-0859-1143 and Schau, Hope (2023) Troubled times demand heroes: Heroic marketing and marketing heroes. MARKETING THEORY, 23 (1). pp. 3-9.

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Item Type:	Article
Divisions:	Faculty of Humanities and Social Sciences > School of Management
Depositing User:	Symplectic Admin
Date Deposited:	13 Nov 2023 11:04
Last Modified:	13 Nov 2023 11:04
DOI:	10.1177/14705931221148513
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3176773